Local SEO
How to Get Your HVAC Business in the Top 3 on Google Maps
Most HVAC contractors are invisible on Google Maps. Here's exactly what it takes to rank in the map pack and start getting calls from people actively searching.
May 20265 min read
Performance marketing · Chicago Metro
We Put Contractors at the Top of Google.
Google Maps rankings, local SEO, and call tracking — all done for you. You pay us a commission on new revenue only. Nothing upfront, ever.
Currently accepting 3 new contractors for June — 2 spots remaining
$200K+Revenue Added
27Five-Star Reviews
$0Upfront Cost
Top 3Maps Rankings
6+
Contractors currently working with us
15%–25%
Commission — only on revenue we generate
$0
Upfront cost to get started
30 days
Average time to first ranking movement
Built for your trade
What's Your Trade?
Every trade has a different problem on Google. Select yours.
HVAC Contractors
80% of HVAC calls come from Google Maps. If you're not in the top 3, those calls are going to a competitor right now.
Our focus for HVAC
GBP dominance + emergency keyword targeting
Why it works
Avg. 12 new inbound calls/month from Maps alone
Claim My Free HVAC Audit
We pull up your hvac rankings live on the call
Sound familiar?
Your Phone Should Be Ringing More.
📍
Invisible on Google
When someone searches for your service tonight, your competitors show up. You don't. Every day that continues is a job given away.
💸
Paying Too Much Per Lead
HomeAdvisor and Angi charge $40–80 for cold, shared leads that barely convert. You deserve traffic that actually calls.
📞
No Idea Where Calls Come From
You can't scale what you can't measure. Without tracking, you're guessing which marketing works and which is wasting your money.
The process
Simple as 1, 2, 3.
01
Claim Your Free Performance Audit
30 minutes. We look at your current Google presence, where you rank, and exactly what it'll take to put you in the top 3. No pitch, just data.
02
We Build Your System
Google Business Profile, local SEO, city pages, call tracking numbers. Everything set up and live within the first 2 weeks.
03
Calls Come In. You Pay From the Revenue.
We track every call to its source. At month end you see exactly what we generated — and pay us 15–25% of that. Nothing more.
What you get
Everything Included. Nothing Hidden.
Every client gets the full stack below. No tiers. No upsells on the core work. This is exactly what we do for every contractor we partner with.
Google Business Profile
The single highest-ROI lever for local contractors. Most profiles are half-filled and abandoned — we turn yours into a lead machine.
- ✓Full profile setup & verification
- ✓Weekly posts & service updates
- ✓Review generation system
- ✓Q&A seeding for top search terms
- ✓Photo optimization & geo-tagging
- ✓Category & attribute optimization
Local SEO + City Pages
Every service you offer crossed with every city you serve. Dedicated pages built and optimized for each combination.
- ✓Keyword research per trade & city
- ✓60+ city × service pages built
- ✓On-page SEO optimization
- ✓Internal linking structure
- ✓Schema markup for local business
- ✓Monthly ranking movement report
Google Ads
Appear the moment someone searches after an emergency. Managed weekly so your budget goes to jobs, not wasted clicks.
- ✓Local Service Ads (LSA) setup
- ✓Search campaign build & structure
- ✓Negative keyword management
- ✓Weekly bid & budget optimization
- ✓Emergency keyword targeting
- ✓Cost-per-lead tracking
Call Tracking & Attribution
Know exactly which channel generated every call. No more guessing. Built on Twilio — you own the numbers.
- ✓Unique Twilio numbers per source
- ✓Live call dashboard access
- ✓Call recording & tagging
- ✓Spam call filtering
- ✓Source attribution by channel
- ✓Monthly call volume report
Monthly Reporting
Plain English, every month. Calls, rankings, revenue attributed, and the plan for next month — no jargon.
- ✓Total calls by source
- ✓Revenue attributed to our channels
- ✓Ranking movements vs prior month
- ✓GBP views & actions
- ✓Ad spend vs revenue ROI
- ✓Next 30-day action plan
AI Voice AgentPremium
Meet Jenny
Your AI receptionist. She answers calls, books jobs, dispatches techs, and sends estimates — 24/7, while your crew is in the field.
- ✓Takes new job bookings around the clock
- ✓Schedules & dispatches technicians
- ✓Makes estimates directly on the call
- ✓Integrates with your CRM via automation
- ✓Built on Retell AI + Claude + n8n
Optional add-ons — priced separately, not part of commission
Website Build$500 – $1,500
One-time, not part of commission
Social Media ManagementCustom
Quoted per platform & volume
Reputation ManagementIncluded
Review generation in every plan
The model
We Only Eat If You Eat.
No retainer. No contracts. No monthly fees. We take 15–25% of the new revenue generated through our tracked numbers. If we don't produce, you don't pay.
Our cut
15–25%
of tracked new revenue only
Upfront cost
$0
unless you need a website build
Contract length
None
we earn your business monthly
How the tracking works
1
Unique tracking numbers
We assign a Twilio number to every channel — Maps, Ads, organic. Every call is tagged.
2
You close the job
You run the work and invoice your customer like normal. We stay out of the way.
3
Month-end settlement
You share what came in through our numbers. We invoice 15–25% of that total. Nothing else.
✓ You own all accounts. Always.✓ Full login access to everything we build.✓ Every call tracked to its source via Twilio.
Case Study
$150K to $350K. Two Years.
A Chicago HVAC company came to us with near-zero online presence. This is exactly what happened.
Before
$150K
Annual revenue
Near-zero online presence. No reviews. No rankings. Word of mouth only.
Year 2 With Us
$350K
Annual revenue
+$200K total added
+133% from baseline
Still compounding
What moved the needle
- ✓Full website redesign covering all service areas & services
- ✓Google Business Profile optimization + weekly posts
- ✓Review automation — 27 five-star reviews added in year one
- ✓Local SEO + city × service page matrix
- ✓Jenny — AI voice agent booking jobs 24/7
The math
What the commission model looked like in practice
They added $120K in new tracked revenue year one. At 20% commission, that's $24K to us — and $96K they kept that they wouldn't have had. No retainer. No upfront cost. Pure performance.
+$120K
New revenue — Year 1
tracked through our channels
$24K
Our commission (20%)
all they paid us, year one
$96K
They kept
net new profit they didn't have
27 ★
Google reviews added
all five-star, fully automated
Get Results Like This →
No retainer · No contracts · Pay from new revenue only
Trusted by contractors
Businesses We Work With.
From solo operators to growing crews — all on a performance model.
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FAQ
Questions Answered.
How does the commission model work exactly?
We set up dedicated Twilio tracking numbers for every marketing channel. Any call that comes through those numbers and results in a booked job counts. At month end, you share the invoice total for those jobs and we take 15–25%. The percentage depends on your industry and volume — confirmed during the discovery call.
What trades do you work with?
HVAC, plumbing, electrical, roofing, flooring, landscaping, and other local service contractors. If you drive a van to jobs, we can help.
Do I need a website to get started?
No. We can start with just your Google Business Profile and build from there. If you don't have a site, we can build one — starting at $500 for a landing page. That's a one-time cost, not part of the commission.
How fast will I see results?
Google Ads can generate calls in week one. GBP optimization typically shows ranking movement within 30 days. SEO compounds over 60–90 days. Most clients see a measurable uptick in calls within the first month.
What if I already have a website or Google profile?
Even better — we audit what you have, fix what's broken, and build on top of it. Most existing sites and GBP profiles have significant untapped potential.
Let's Talk
Your Competitors Are Getting Those Calls.
30-minute discovery call. We pull up your Google ranking live, show you exactly who is outranking you, and lay out what it takes to flip that.
Claim My Free Performance Audit →No retainer. No contracts. You pay when we make you money.